From frustration to foundation
From frustration to foundation
Validata The Native AI Survey and Insights Platform
Validata The Native AI Survey and Insights Platform
Validata The Native AI Survey and Insights Platform
Founder and UX designer
2025 - Present
2025 - Present
About Validata.so
Validata is an AI-powered survey intelligence platform turning raw feedback into verified, decision-ready insights.
Designed to catch what AI gets wrong and act as a researcher & Data Scientist.
I founded Validata to fix the broken layer between asking and knowing.
About Validata.so
Validata is an AI-powered survey intelligence platform turning raw feedback into verified, decision-ready insights.
Designed to catch what AI gets wrong and act as a researcher & Data Scientist.
I founded Validata to fix the broken layer between asking and knowing.
Project Summary
Project Summary
After years of designing products that relied on user research, I kept running into the same problem: the tools we used to collect insights were broken. Forms people rush through, questions that lead the answer, and AI that summarizes without verifying. So I started building the fix.
After years of designing products that relied on user research, I kept running into the same problem: the tools we used to collect insights were broken. Forms people rush through, questions that lead the answer, and AI that summarizes without verifying. So I started building the fix.
Validata is a founding team of designers, engineers, and product thinkers. Together we're building the platform, the brand, and a 7-layer reasoning engine that validates every response before it becomes a decision. Brand identity, product design, landing page, pitch materials, and a product currently in closed beta.
Validata is a founding team of designers, engineers, and product thinkers. Together we're building the platform, the brand, and a 7-layer reasoning engine that validates every response before it becomes a decision. Brand identity, product design, landing page, pitch materials, and a product currently in closed beta.
We're not building another survey tool. We're building the audit layer that should have existed from the start.
We're not building another survey tool. We're building the audit layer that should have existed from the start.
Services Provided: Product Design, Brand Identity, UX Architecture, AI Product Strategy, Founding Team
Services Provided: Product Design, Brand Identity, UX Architecture, AI Product Strategy, Founding Team
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Brand
Brand
We built the Validata brand from name to system. The identity is rooted in precision: a triangular mark built on the geometry of verification, a color system that shifts between trust and intelligence, and a visual language designed to feel like the technology behind it. Every brand touchpoint, from the landing page to the product UI, speaks the same language.
We built the Validata brand from name to system. The identity is rooted in precision: a triangular mark built on the geometry of verification, a color system that shifts between trust and intelligence, and a visual language designed to feel like the technology behind it. Every brand touchpoint, from the landing page to the product UI, speaks the same language.
Platform and Products
Platform and Products
The platform is built on four pillars: Create, Workflow, Collect, and Analyze.
Create lets teams build any type of survey, manually or with AI, with readability scoring and bias detection running in real-time as questions are written. We designed a template system with production-ready layouts that can be fully customized, and an embedding system that drops surveys into any product or channel.
Workflow is a visual builder that connects surveys to integrations, branching logic, and deployment, so research runs without babysitting.
Collect surfaces both the summary and the individual response, with full context attached to every data point.
Analyze is where the 7-layer engine does its work. We simplified the experience so that anyone on the team can read validated data the way a data scientist would, without needing to be one.
As complex as the system underneath is, we applied every effort to strip the interface back. Minimal UI, focused micro-interactions, and practical defaults. Every screen was designed to get out of the way and let the insight do the talking.
The platform is built on four pillars: Create, Workflow, Collect, and Analyze.
Create lets teams build any type of survey, manually or with AI, with readability scoring and bias detection running in real-time as questions are written. We designed a template system with production-ready layouts that can be fully customized, and an embedding system that drops surveys into any product or channel.
Workflow is a visual builder that connects surveys to integrations, branching logic, and deployment, so research runs without babysitting.
Collect surfaces both the summary and the individual response, with full context attached to every data point.
Analyze is where the 7-layer engine does its work. We simplified the experience so that anyone on the team can read validated data the way a data scientist would, without needing to be one.
As complex as the system underneath is, we applied every effort to strip the interface back. Minimal UI, focused micro-interactions, and practical defaults. Every screen was designed to get out of the way and let the insight do the talking.
Teams memes and under pressure reactions
Teams memes and under pressure reactions
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Great design doesn't just happen.
It happens when the right people solve
Great design doesn't just happen. It happens when the right people solve
the right problems.
the right problems.
the right problems.
I'm here for serious inquiries, mentorship, or just to connect.
I'm here for serious inquiries, mentorship, or just to connect.
