7 designers · 5 countries · 8 products
7 designers · 5 countries · 8 products
They had a logo and a dashboard. We built everything else.
They had a logo and a dashboard. We built everything else.
They had a logo and a dashboard. We built everything else.
Founding Head of Design
Founding Head of Design
Mar 2024 – Apr 2026
Mar 2024 – Apr 2026
About io.net
io.net is a decentralized GPU network built for AI and machine-learning workloads. In 2024, it raised a $30M Series A at a reported $1B token valuation and launched $IO through Binance Launchpool.
I joined to build the design function from zero. In under eight months, I recruited a seven-person team across five countries and led design across eight products.
About io.net
io.net is a decentralized GPU network built for AI and machine-learning workloads. In 2024, it raised a $30M Series A at a reported $1B token valuation and launched $IO through Binance Launchpool.
I joined to build the design function from zero. In under eight months, I recruited a seven-person team across five countries and led design across eight products.
What I built
What I built
When I arrived, io.net had a logo, a basic dashboard, and no design function. I hired the team, set the research and quality standards, and built the operating system for design through three CEO transitions.
When I arrived, io.net had a logo, a basic dashboard, and no design function. I hired the team, set the research and quality standards, and built the operating system for design through three CEO transitions.
We created one product system across eight products, redesigned the core cloud platform, and shipped wallet, staking, transaction, trust, and verification flows for first-time users.
We created one product system across eight products, redesigned the core cloud platform, and shipped wallet, staking, transaction, trust, and verification flows for first-time users.
The hard part wasn’t the volume. It was keeping eight products coherent while the company moved at startup speed.
The hard part wasn’t the volume. It was keeping eight products coherent while the company moved at startup speed.
Scope: Design leadership, team building, user research, product strategy, product design, design systems, brand, and creative direction.
Scope: Design leadership, team building, user research, product strategy, product design, design systems, brand, and creative direction.
Eight products, one system.
Eight products, one system.
I led the redesign of the core cloud platform and the system behind it. The team used one set of patterns across eight products, from wallet and staking to transactions, trust, verification, and IO Intelligence.
I led the redesign of the core cloud platform and the system behind it. The team used one set of patterns across eight products, from wallet and staking to transactions, trust, verification, and IO Intelligence.
The same system had to work across infrastructure-heavy workflows and public-facing products, including io Ventures, io Foundation, io Astronauts, and the websites around them.
The same system had to work across infrastructure-heavy workflows and public-facing products, including io Ventures, io Foundation, io Astronauts, and the websites around them.
The $IO launch film
The $IO launch film
Dubai and San Francisco. Three industry leaders. One launch.
Dubai and San Francisco. Three industry leaders. One launch.
Months before the token launch, I directed the film that became the visual centerpiece of io.net’s Token Generation Event on Binance. We produced it across Dubai and San Francisco with multiple studios.
Months before the token launch, I directed the film that became the visual centerpiece of io.net’s Token Generation Event on Binance. We produced it across Dubai and San Francisco with multiple studios.
I directed Anatoly Yakovenko, Lily Liu, and Avery Ching, and guided the script, delivery, wardrobe, and on-camera presence for each session.
I directed Anatoly Yakovenko, Lily Liu, and Avery Ching, and guided the script, delivery, wardrobe, and on-camera presence for each session.
Premiered June 4, 2024, at the IO Summit keynote.
Premiered June 4, 2024, at the IO Summit keynote.
From a logo to a brand system.
From a logo to a brand system.
io.net started with a logo. I led the team that turned it into a working system across product, web, motion, events, social, merchandise, and executive communications. One visual language had to move from a staking flow to a keynote stage without feeling like a different company.
io.net started with a logo. I led the team that turned it into a working system across product, web, motion, events, social, merchandise, and executive communications. One visual language had to move from a staking flow to a keynote stage without feeling like a different company.
The work was serious. We weren’t always.
The work was serious. We weren’t always.
Projects
More Case Studies
More Case Studies
Great design doesn't just happen.
It happens when the right people solve
Great design doesn't just happen. It happens when the right people solve
the right problems.
the right problems.
the right problems.
I'm here for serious inquiries, mentorship, or just to connect.
I'm here for serious inquiries, mentorship, or just to connect.
