From a logo to a Billion-dollar brand
From a logo to a Billion-dollar brand
Designing every touchpoint of the world's largest decentralized GPU network
Designing every touchpoint of the world's largest decentralized GPU network
Designing every touchpoint of the world's largest decentralized GPU network
Chief Experience Officer
Chief Experience Officer
2024 - Present
2024 - Present
About io.net
io.net is a decentralized GPU network powering AI and machine learning at up to 90% lower cost than traditional cloud.
In its first year, the company raised $30M, hit a $1B valuation, and launched its $io token on Binance.
I joined as Chief Experience Officer to build the entire experience function from zero.
About io.net
io.net is a decentralized GPU network powering AI and machine learning at up to 90% lower cost than traditional cloud.
In its first year, the company raised $30M, hit a $1B valuation, and launched its $io token on Binance.
I joined as Chief Experience Officer to build the entire experience function from zero.
Project Summary
Project Summary
When I arrived at io.net, the company had a logo and a basic dashboard. Over two years, I built and led an international team of six designers across UX, UI, motion, and branding.
When I arrived at io.net, the company had a logo and a basic dashboard. Over two years, I built and led an international team of six designers across UX, UI, motion, and branding.
We designed and shipped everything: a global brand identity, globally recognized websites, video production, conference experiences, Fonts, keynote presentations, pitch decks, motion systems and videos, social media, merchandise, and a full platform redesign. Everything.
We designed and shipped everything: a global brand identity, globally recognized websites, video production, conference experiences, Fonts, keynote presentations, pitch decks, motion systems and videos, social media, merchandise, and a full platform redesign. Everything.
Every pixel of io.net was thought of and well designed by the io design team. I can't be more proud of what we designed and built.
Every pixel of io.net was thought of and well designed by the io design team. I can't be more proud of what we designed and built.
Services Provided: Creative Direction, Brand Strategy, Team Building, Film Production, Product Design, Conference & Events, Full digital design.
Services Provided: Creative Direction, Brand Strategy, Team Building, Film Production, Product Design, Conference & Events, Full digital design.
The $io Summit Film - The TGE Launch
The $io Summit Film - The TGE Launch
Two countries. Three industry leaders. One defining moment.
Two countries. Three industry leaders. One defining moment.
Months before the token launch, I began directing what would become io.net's defining visual moment: an international brand film produced across two countries with multiple production studios.
Months before the token launch, I began directing what would become io.net's defining visual moment: an international brand film produced across two countries with multiple production studios.
We shot in Dubai and San Francisco. I directed sessions with Anatoly Yakovenko, cofounder of Solana, Lily Liu, President of the Solana Foundation, and Avery Ching, cofounder and CEO of Aptos. Beyond camera direction, I guided each executive on script, delivery, and physical presence. We designed the wardrobe and styling for every on-camera appearance.
We shot in Dubai and San Francisco. I directed sessions with Anatoly Yakovenko, cofounder of Solana, Lily Liu, President of the Solana Foundation, and Avery Ching, cofounder and CEO of Aptos. Beyond camera direction, I guided each executive on script, delivery, and physical presence. We designed the wardrobe and styling for every on-camera appearance.
The film premiered at the IO Summit Keynote on June 4, 2024, and served as the visual centerpiece of io.net's Token Generation Event on Binance.
The film premiered at the IO Summit Keynote on June 4, 2024, and served as the visual centerpiece of io.net's Token Generation Event on Binance.
Brand
Brand
We built io.net's visual identity from the ground up. The brand system spans color palettes, textures, typography, motion principles, and physical materials, all designed to feel like the technology it represents: precise, powerful, and built for scale.
We built io.net's visual identity from the ground up. The brand system spans color palettes, textures, typography, motion principles, and physical materials, all designed to feel like the technology it represents: precise, powerful, and built for scale.
Platform and Products
Platform and Products
In parallel with brand, I led my team through a complete redesign of the io.net cloud platform. We built the design system that unified the experience across every product surface. We also launched IO Intelligence, io.net's AI product featuring chat, open-source models, and developer tools.
In parallel with brand, I led my team through a complete redesign of the io.net cloud platform. We built the design system that unified the experience across every product surface. We also launched IO Intelligence, io.net's AI product featuring chat, open-source models, and developer tools.
We also designed io Ventures, io Foundation, io Astronauts, and other websites and initiatives.
We also designed io Ventures, io Foundation, io Astronauts, and other websites and initiatives.
Teams memes and under pressure reactions
Teams memes and under pressure reactions
Projects
More Case Studies
More Case Studies
Great design doesn't just happen.
It happens when the right people solve
Great design doesn't just happen. It happens when the right people solve
the right problems.
the right problems.
the right problems.
I'm here for serious inquiries, mentorship, or just to connect.
I'm here for serious inquiries, mentorship, or just to connect.
