Scout for Cars
Scout for Cars
Voice-First Navigation & Commerce Platform
Voice-First Navigation & Commerce Platform
Voice-First Navigation & Commerce Platform
Telenav needed to design in-car commerce that balanced safety with engagement. The core problem: users wanted to order food and customize purchases.
Senior Design Lead
Senior Design Lead
Telenav
Telenav
2018-2022
2018-2022
Challenge
Challenge
Telenav needed to design in-car commerce that balanced safety with engagement. The core problem: users wanted to order food and customize purchases while driving a dangerous interaction.
Telenav needed to design in-car commerce that balanced safety with engagement. The core problem: users wanted to order food and customize purchases while driving a dangerous interaction.
Existing solutions were either too limiting (voice-only) or unsafe (full touch). We needed to create a system that adapted to driving context without compromising usability.
Existing solutions were either too limiting (voice-only) or unsafe (full touch). We needed to create a system that adapted to driving context without compromising usability.
Contribution
Contribution
Senior Design Lead
2018-2022
Senior Design Lead
2018-2022
Services Provided
Services Provided
UX & UI Design, Voice & Conversation Design, Design Leadership
UX & UI Design, Voice & Conversation Design, Design Leadership
#1 Navigation Supplier for 2020 Lincoln Corsair — J.D. Power
#1 Navigation Supplier for 2020 Lincoln Corsair — J.D. Power
What I Did
What I Did
As Senior Design Lead, I led the design of Scout's In-Car Marketplace and pioneered the voice-first interaction strategy.
I established multimodal design principles that balanced safety with usability.
As Senior Design Lead, I led the design of Scout's In-Car Marketplace and pioneered the voice-first interaction strategy.
I established multimodal design principles that balanced safety with usability.
As Senior Design Lead, I led the design of Scout's In-Car Marketplace and pioneered the voice-first interaction strategy. I established multimodal design principles that balanced safety with usability.
The Problem: The Safety-Engagement Paradox
The Problem: The Safety-Engagement Paradox
Users wanted to order food while driving, but existing solutions were either too limiting (voice-only) or unsafe (full touch).
Users wanted to order food while driving, but existing solutions were either too limiting (voice-only) or unsafe (full touch).
According to AAA Foundation research, touchscreen tasks took over 40 seconds, enough time to travel four football fields at 25mph.
According to AAA Foundation research, touchscreen tasks took over 40 seconds, enough time to travel four football fields at 25mph.
How We Solved It
How We Solved It
We designed a multimodal system that adapted to driving context in real-time:
We designed a multimodal system that adapted to driving context in real-time:
1.
1.
Context-Aware Adaptation: In Parked Mode, users had full touchscreen access. Once shifted to Drive, the interface immediately prioritized voice-first interaction. This instant mode-switch eliminated confusion. Drivers always knew which interaction method was available based on their gear state.
Context-Aware Adaptation: In Parked Mode, users had full touchscreen access. Once shifted to Drive, the interface immediately prioritized voice-first interaction. This instant mode-switch eliminated confusion. Drivers always knew which interaction method was available based on their gear state.
2.
2.
Voice-First Ordering (Patented) A conversational flow let drivers complete full transactions hands-free, from customization to payment. This became a patent for in-car commerce interaction design.
Voice-First Ordering (Patented) A conversational flow let drivers complete full transactions hands-free, from customization to payment. This became a patent for in-car commerce interaction design.
Design leadership and impact Leading the design effort
Design leadership and impact Leading the design effort
Design leadership and impact
Leading the design effort
As Senior Design Lead, I led design and research for the Marketplace feature. I managed a team of UX/UI designers, conversation designers, and researchers, working alongside the Sr. Director of Product, Sr. Director of Business Development, and Director of Engineering.
As Senior Design Lead, I led design and research for the Marketplace feature. I managed a team of UX/UI designers, conversation designers, and researchers, working alongside the Sr. Director of Product, Sr. Director of Business Development, and Director of Engineering.
Establishing the Team Process
Establishing the Team Process
I created a bi-weekly design sprint cadence integrated with engineering scrum. This included daily standups, weekly 1:1s, and design reviews with leadership. I ensured the team tested every feature in real cars before handoff to engineering.
I created a bi-weekly design sprint cadence integrated with engineering scrum. This included daily standups, weekly 1:1s, and design reviews with leadership. I ensured the team tested every feature in real cars before handoff to engineering.
Pioneering Voice and Conversation Design
Pioneering Voice and Conversation Design
Pioneering Voice and Conversation Design
I initiated conversation and voice design at Telenav, creating the voice interaction strategy from the ground up. I delivered all design specs for UX, UI, Voice, and VUI, and led the team in creating versions for Scout, CarPlay, and Android Auto.
I initiated conversation and voice design at Telenav, creating the voice interaction strategy from the ground up. I delivered all design specs for UX, UI, Voice, and VUI, and led the team in creating versions for Scout, CarPlay, and Android Auto.
I initiated conversation and voice design at Telenav, creating the voice interaction strategy from the ground up. I delivered all design specs for UX, UI, Voice, and VUI, and led the team in creating versions for Scout, CarPlay, and Android Auto.
Projects
More Case Studies
More Case Studies
Great design doesn't just happen.
It happens when the right people solve
Great design doesn't just happen. It happens when the right people solve
the right problems.
the right problems.
the right problems.
I'm here for serious inquiries, mentorship, or just to connect.
I'm here for serious inquiries, mentorship, or just to connect.
