Scout for Cars
Scout for Cars
The checkout changed when the car started moving.
The checkout changed when the car started moving.
The checkout changed when the car started moving.
I led Scout’s in-car marketplace: touch while parked, voice while driving, and ordering timed to the route.
Senior Lead Designer
Senior Lead Designer
Telenav
Telenav
Aug 2018 – Jul 2022
Aug 2018 – Jul 2022
The constraint
The constraint
Ordering in a car is not a normal checkout problem. Drivers need enough control to browse, customize, and pay—but not enough interface to take their attention off the road.
Ordering in a car is not a normal checkout problem. Drivers need enough control to browse, customize, and pay—but not enough interface to take their attention off the road.
Voice-only flows were safer but too rigid. Full touch was familiar but distracting. We needed one system that changed with the driving context without losing the order in progress.
Voice-only flows were safer but too rigid. Full touch was familiar but distracting. We needed one system that changed with the driving context without losing the order in progress.
Contribution
Contribution
Senior Lead Designer
Aug 2018 – Jul 2022
Services Provided
Services Provided
UX & UI Design, Voice & Conversation Design, Design Leadership
UX & UI Design, Voice & Conversation Design, Design Leadership
Top navigation score in its category · 2020 Lincoln Corsair · J.D. Power
Top navigation score in its category · 2020 Lincoln Corsair · J.D. Power
My role
My role
I led product design for Scout’s in-car marketplace and started Telenav’s voice and conversation-design practice. I set the multimodal interaction principles and led the UX, UI, voice, and VUI specifications.
I led product design for Scout’s in-car marketplace and started Telenav’s voice and conversation-design practice. I set the multimodal interaction principles and led the UX, UI, voice, and VUI specifications.
As Senior Design Lead, I led the design of Scout's In-Car Marketplace and pioneered the voice-first interaction strategy. I established multimodal design principles that balanced safety with usability.
I established the design cadence, partnered with product and engineering, and required every major interaction to be tested in a real vehicle before handoff.
I established the design cadence, partnered with product and engineering, and required every major interaction to be tested in a real vehicle before handoff.
One interface, two driving states.
One interface, two driving states.
Parked, drivers had the full touchscreen for browsing, comparison, and customization.
In motion, voice became primary and the interface reduced itself to the decisions that mattered. Shifting gear changed the interaction model immediately without restarting the order.
Parked, drivers had the full touchscreen for browsing, comparison, and customization.
In motion, voice became primary and the interface reduced itself to the decisions that mattered. Shifting gear changed the interaction model immediately without restarting the order.
The order changed with the route.
The order changed with the route.
The system had to do two things well:
The system had to do two things well:
1.
1.
Driving-state adaptation. The interface switched between full touch and voice-first interaction based on whether the vehicle was parked or moving.
Driving-state adaptation. The interface switched between full touch and voice-first interaction based on whether the vehicle was parked or moving.
2.
2.
ETA-aware ordering. The system compared route ETA with merchant preparation time so pickup could happen when the vehicle arrived. This work led to published U.S. Patent Application 16/725,777, with me as a named co-inventor.
ETA-aware ordering. The system compared route ETA with merchant preparation time so pickup could happen when the vehicle arrived. This work led to published U.S. Patent Application 16/725,777, with me as a named co-inventor.
How I led the work
How I led the work
Design leadership and impact
Leading the design effort
I led product design and research for the marketplace, working across UX, UI, conversation design, and engineering. I set the interaction principles, the specification standard, and the review points with product and engineering leadership.
I led product design and research for the marketplace, working across UX, UI, conversation design, and engineering. I set the interaction principles, the specification standard, and the review points with product and engineering leadership.
A cadence engineering could build against
A cadence engineering could build against
I set a biweekly design sprint cadence around the engineering scrum, with daily standups, weekly 1:1s, and design reviews with product and engineering leaders. Every major interaction was tested in a real vehicle before handoff.
I set a biweekly design sprint cadence around the engineering scrum, with daily standups, weekly 1:1s, and design reviews with product and engineering leaders. Every major interaction was tested in a real vehicle before handoff.
A voice practice built from zero
A voice practice built from zero
A voice practice built from zero
I started Telenav’s conversation and voice-design practice, defined the voice interaction strategy, and delivered UX, UI, voice, and VUI specifications. I led the team through versions for Scout, Apple CarPlay, and Android Auto. Across Telenav, the connected-car and navigation products I helped ship for Ford, GM, and European OEMs reached tens of millions of drivers.
I started Telenav’s conversation and voice-design practice, defined the voice interaction strategy, and delivered UX, UI, voice, and VUI specifications. I led the team through versions for Scout, Apple CarPlay, and Android Auto. Across Telenav, the connected-car and navigation products I helped ship for Ford, GM, and European OEMs reached tens of millions of drivers.
I started Telenav’s conversation and voice-design practice, defined the voice interaction strategy, and delivered UX, UI, voice, and VUI specifications. I led the team through versions for Scout, Apple CarPlay, and Android Auto. Across Telenav, the connected-car and navigation products I helped ship for Ford, GM, and European OEMs reached tens of millions of drivers.
Projects
More Case Studies
More Case Studies
Great design doesn't just happen.
It happens when the right people solve
Great design doesn't just happen. It happens when the right people solve
the right problems.
the right problems.
the right problems.
I'm here for serious inquiries, mentorship, or just to connect.
I'm here for serious inquiries, mentorship, or just to connect.
